The Capelet Evolution

This post will be sticking with our lounge theme – I mean, it seems to be all we talk about in this chilly pandemic season. I didn’t want to leave out what might be the most popular sweatshirt we have ever carried, the capelet by Frank & Eileen’s casual line called Tee Lab. The line really gained popularity when the hard-core shutdown occurred last spring and we held our first virtual trunk show. It was a hit, and we all learned to love the capelet. It is one size fits all and Alicia took to stories one day styling the capelet, and voila, it was like hot potatoes. (Katie used to always say that when something sold quickly!) Those capelets were flying out the door. Since then, we have carried the shirt in many colors and we currently have the black and elephant in stock.

The popularity of this item was not just limited to our store; the company couldn’t keep them in stock. When I was doing our spring buy, the owner of Frank & Eileen talked about the evolution of the capelet based on her personal needs. She, of course, loved the capelet, but when the temperature was cooler, she wanted a little something around her neck, so she added a funnel neck. Then she realized she wanted something on her arms and so she added them. Then she realized she wanted arms and a little something around her neck, so she added the funnel neck to the sweatshirt as well.

Later on she even turned it into a dress. If something works, it works.

Of course, there are so many great ways to wear the capelet – all the versions. We wanted to share some of our favorite looks. This week we are offering 20 percent off all Frank & Eileen and you can order the capelet and funnel capelets in their core colors.

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Elizabeth Todd

owner | The Hive | The Shoe Hive

https://theshoehive.com

info@theshoehive.com

703.548.7105

I spent the first part of my career as a copy-writer who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive. At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

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Heard the buzz? The Shoe Hive & The Hive are a pair of luxury boutiques in Old Town Alexandria. Featuring both big name designers like Rag & Bone and Stuart Weitzman and smaller brands like AGL and L'Agence, our unique selection and impeccable service are what set us apart.

www.theshoehive.com

The Shoe Hive                         The Hive
127 S. Fairfax Street               301 Cameron Street
Alexandria, VA 22314              Alexandria, VA 22314

703.548.7105                          703.548.7110