a special trunk show at the shoe hive

There is a phrase uttered often in our area, and frequently by me, “I am just so busy.” It is true, we all are. Well, at least we think we are until you meet Mercy Schlapp. Mercy Schlapp, is an Alexandria resident and the co-founder of Cove Strategies, a public affairs firm located in Old Town. You might also recognize her because she is a frequent political commentator on CNN, FOX, and MSNBC. Oh, and did I forget to mention that she is the mother of 5 beautiful girls ranging in age 3 to 12. Throw in a husband and two dogs and this is the definition of someone who is really busy. I am actually in awe of how she does it all. Because not only does she do it all, she does it all with kindness, with a smile on her face that is infectious. And she manages to look great the whole time.

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When Alicia came to me with the idea of having a Julia Farr trunk show at The Shoe Hive we were talking about who represented the perfect Julia Farr customer. Mercy immediately came to mind. A professional woman who wants to look great, build a wardrobe with classic and versatile pieces, but doesn’t have time to shop around. Julia Farr created this clothing line to solve this problem.

Please join us tomorrow, Thursday September 17 from noon to nine to view the fall collection. Julia will be in from 12 to 3 or stop by that evening for refreshments in the courtyard and a chance to meet Mercy.

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5 Reasons to come by The Shoe Hive and explore the Julia Farr Collection:

– Your time is valuable and finding smart professional pieces can be tough and time consuming. Julia has put together a fantastic collection of polished pieces that will multi-task in your wardrobe.

– You will enjoy spending time with like-minded women and obtain valuable insights from professionals regarding your wardrobe and the latest fashion trends. This event covers not only the shoes, accessories and clothing, but you’ll have access to Elizabeth, Alicia and Julia ~ an entire team of women to help you put together your fall work wardrobe.

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– Your work wardrobe needs to be value engineered. You want to look and feel like a million but don’t want to spend crazy money on your work wardrobe. The Julia Farr Collection has outstanding quality–fully lined, made in the US, and the value is passed along to the consumer because Julia chose a direct sales model for her business. By removing the middle man, the collection can be offered at amazingly fair prices.

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– Your day is filled with decisions and putting together a polished look each morning needs to feel effortless. The Julia Farr Collection has been thoughtfully developed each season with how the elements can be mixed to create great looks. These are dresses that can be worn multiple ways by changing out accessories and shoes. Alicia and Mercy are on hand tomorrow evening to help you understand how to make the most out of the pieces in this collection.

– Julia has already walked in your shoes and answered the call to making clothes that feel and look great from morning ’til night. Julia Farr left her career as a corporate securities attorney where every day she had to look professional and polished to pursue her love of fashion. Julia has developed what she describes as a wardrobe architecture–each piece is essential, supporting and complementing others but leaving room for personal expression and flexibility.

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  • The latest from Elizabeth
I spent the first part of my career as a copy-writer who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive. At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

Heard the buzz? The Shoe Hive & The Hive are a pair of luxury boutiques in Old Town Alexandria. Featuring both big name designers like Rag & Bone and Stuart Weitzman and smaller brands like AGL and L'Agence, our unique selection and impeccable service are what set us apart.

www.theshoehive.com

The Shoe Hive                         The Hive
127 S. Fairfax Street               301 Cameron Street
Alexandria, VA 22314
              Alexandria, VA 22314

703.548.7105                          703.548.7110

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