how to strategically shop the sales
A couple of months ago, I wrote about the perks of mid-season shopping. Now, we’re at the peak of end-of-season sales and there are many benefits to shopping this time of the season as well. Shopping the sales can sometimes feel a bit overwhelming and disappointing but, if you shop strategically, you can find some great deals that you’ll be able to use for the next couple of months and will be ready and waiting for you come September when the season rolls around again.
The key to getting the most out of sales is to go in with an open mind. Pickings are going to be slim so don’t go in with too specific of a goal (e.g. I need a pair of dressy black boots for work) but rather with a general idea (I’d love to expand my boot wardrobe). Focus on your wants, rather than your needs. A lot of the essential basics may be gone already, leaving more novelty items for purchase at this point so take advantage of getting a good deal on that statement coat that’s maybe not a priority in your budget, but at that price would be fun to have in your closet. Here are a few things to look for during the winter sales:
1. If you desire to expand your outerwear selection, even though you have the basics, this is a great time to invest in extra coat styles for the different categories of your lifestyle. Maybe you need that grand entrance coat or more athletic, casual jackets. Variety is especially nice when you find it on sale.
2. Go late in the season for handbags that aren’t an urgent need. While shoes have to fit you and your size might get sold out early, handbags are higher ticket items that go on sale and can be used for a long time.
3. Novelty items and clothing in precious fabrics that suit your wants rather than your needs will be further discounted after the holidays.
4. A few accessories that you find at the end of the season–earrings, a watch, a wallet—may be on the January sale table but be practical enough to use all year long. Other items to look for would be pendants that suit your style, a cocktail ring, or a tote bag for work.
Hopefully, you took care of stocking up on the basics earlier in the season and now, you can look for fun accessories, layering pieces and statement items. Enjoy! And, let me know your favorite sale finds at the Stylebook stores.
I’m happy to help you shop no matter what part of the fashion season we shop in. With me by your side, you’ll get a wardrobe that works for you for months and years to come! Shoot me an email and we’ll get an appointment on the books.
