a lifestyle store
What is a “Lifestyle” store? Coco Blanca is the perfect example!
Walk into Coco Blanca and you immediately sense that there’s something very different going on there. They are selling fabulous furniture, lighting, mirrors, and home decor … that’s obvious as soon as you walk in the door, but there’s also women’s apparel and fashion accessories as well as books and an incredible array of gift items. Then you notice the store layout, the owners who are almost always present, and the customers … the customers are the key to this story. Coco Blanca isn’t so much about merchandise as it is about a mindset, an attitude, a lifestyle.
Using the neutral color palette of a coconut, Coco Blanca has created a trademark look. Her lifestyle boutique blends a clean, fresh, sophisticated, feel-good style. With a hint of “Coastal”, this timeless yet modern lifestyle approach is influenced by a magical love story, “Imagine if Papa Hemingway and Audrey Hepburn had a love child born in a Paris flea market … Her name is Coco Blanca.” Hemingway was chosen for his insatiable sense of adventure, and Hepburn for her grace and elegance.
Building a store around an attitude or a lifestyle is a completely different concept than traditional retailing. It is all about the customer … a narrowly defined customer who identifies with the store’s attitude and lifestyle, and aspires to be a part of it. The physical store itself helps define the lifestyle with its décor and ambiance. Coco Blanca is distinctive and conceptual, and not merely a presentation of merchandise. Their lifestyle approach marries the 50’s glamour with Old World grace, a Parisian glow and the taste of salty sea air. The alluring spell of Coco Blanca is so inviting and soothing to the senses as the owners carefully consider each store’s synergy of space, textures, colors, music, and aromas. Stepping into the store is to fully immerse oneself in Coco Blanca’s feel-good lifestyle and all that it represents. Once you visit the heiress of airiness, you’ll want to know everything about Coco and emulate her joie de vive lifestyle.
Take advantage of Coco Blanca’s FLASH SALE tomorrow, and bring a little Coco into your home at 20% off!
- About the boutique
Using the soothing color palette of a coconut by the sea—whites, neutrals and splashes of turquoise—Coco Blanca has created a trademark look. Her lifestyle boutique offers expert solutions for home design and women’s fashion—blending a clean, fresh, sophisticated, feel-good style.
210 South Union Street
Alexandria, VA 22314
703.535.8002
2 Comments
I found some great items in the store a few weeks ago. The sweaters and throw I bought have retained the subtle scent of the store and I love it! Is this a room spray, candle, or perfume I can buy in the store? Would love to replicate it for myself.
Coco Blanca carries a fabulous selection of candles and diffusers in the store. Since it was several weeks ago, I bet you are referring to one of their best selling diffusers, “Clean Crisp White.” Stop in the store and maybe we can help you figure it out!